Gut-health education made easier to explore.

Overview

Credible health information without the clinical distance.

The Gut Nerd Caribbean needed to replace a dated public website with an approachable health education experience for a broad audience, from teenagers through adults in their 50s. The redesign retained useful educational content while making services, recipes, articles, frequently asked questions, and pathways into the companion Fibre App easier to understand.

Challenge

Challenge

The earlier site used varied imagery and competing content treatments, making important information harder to scan. The redesign needed to organize a growing collection of educational and service content while remaining readable across ages and devices.

My role

My role

I led collaborative discovery with Dr Romanie Gunness, content prioritization, information architecture, wireframes, visual-system direction, responsive website development, and alignment with the companion Fibre App.

Solution

Solution

I designed and developed a cleaner website that clarifies the brand's purpose, services, recipes and resources, founder story, frequently asked questions, articles, and app pathways. The redesigned contact experience also provides medical-privacy guidance, links visitors to the Privacy Policy, and uses a security check to reduce automated spam.

Engineering

Engineering

The completed responsive website uses clearer information architecture, a more readable visual hierarchy, and an inviting tone. The website and Fibre App work as one connected health journey from education toward practical tracking and support.

Outcome

What changed.

The project created a more coherent website and app ecosystem with a clearer platform for public education and a more direct bridge from learning about gut health to taking practical action.

• An early idea translated into a structured product direction
• A clearer journey for a Caribbean wellness audience
• A collaborative foundation for design and development
• Detailed product work retained privately until launch

Key points

What the work included.

• Discovery focused on real audience journeys and useful next actions.
• The tone balances health credibility with friendly language and navigation.
• Website structure and calls to action connect to the Fibre App.
• Responsive layouts and clear hierarchy support a broad age range.
• The enquiry flow includes medical-privacy guidance and bot protection.